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Curve onlline sample, online editions available October 2008
 
 
 
 
 
 
 Issue four
 July 2003
 
The story behind the Betachek G5 blood glucose meter for diabetics. A world first product utilising smart card technology and giving quick results.

An analysis of what really comes first in the mind of the product developer, and how brand and product positioning is managed.

Curve’s new automotive design segment is launched in this issue, with an inside look at Ford’s new interior command centre.
 
diabetes, diabetic, glucose, monitor, brand, Ford, interior design, stadium seating, whirlpool, appliances, controls
diabetes, diabetic, glucose, monitor, brand, Ford, interior design, stadium seating, whirlpool, appliances, controls
Sketch of Betachek glucose monitor, Nielsen Design; Quantum stadium seat, konstrukt design for Camatic Pty Ltd; Whirlpool kitchen appliance
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