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 Readership profile

Readership Breakdown
A 55% of Curve readers are manufacturers and product developers including OEMs, First Tier Suppliers and SMEs.
  Category A profile:
  72%    CEOs and managing directors (decision makers)
  21%    research and development/engineering managers
  7%      marketing managers
 
B 35% are design professionals and design educators
  Category B profile:
  68%    principal designers/design managers
  24%    in-house designers
  8%      design educators and students
   
C 10% are CEOs and managers
  in the non-manufacturing sector and government.
   
The majority of Curve readers are male aged 25-45 years.  
 

 2008 Readership Survey Results
Readers refer to Curve when looking for:
Materials suppliers 36%
Design services 32
Prototyping 28
Component suppliers 28
Toolmakers and moulders 24
Software 16
Events and exhibitions 16
Business advice 12
Computer hardware 4
   
The most important business issues for readers are:
Keeping up with technology 76%
Protection of IP 36
Staff management 28
Export plans and international expansion 20
Finance 12
   
Readers influence purchasing decisions for:
Software 84%
Materials 72
Computer hardware 64
Prototyping 60
Design services 60
IP services 52
Engineering services 52
Tooling 48
Components 44
Recruitment services 44
Management consultants 32
Financial advice 28
   
source: Curve Readership Survey 2008  
 
At Sagamore technologies, quality is the constant, non-negotiable factor that occupies our focus and drives our success. Curve reinforces our brand and exposes us to a broad market, driven by similar expectations – high quality, professionalism and innovation.
Brett Kingham, General Manager, Sagamore Technologies
   
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